Linkedin advertising

Strengths Of LinkedIn Advertising

Professional Audience

Since the network is focused on users’ professional life, it boasts a very specific type of audience. That audience wants to present their best image to the world because it can actually mean career advancement. The attitude that individual users bring to the platform and how they use it makes LinkedIn a safe place for marketers. There is little risk of brands being inadvertently associated with negative stories or unsavory characters.